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Press Kit

Company Story & Mission

Founded in 2010 by three passionate entrepreneurs, Forever Bride was created because the wedding industry was in the middle of a massive shift. Over a decade earlier, the internet had changed the way brides planned weddings, but the digital space became quickly saturated ads, pop-ups, and annoying features that removed the very thing brides wanted in the first place: connection with the people who would help to create the wedding of her dreams.

The founders realized that "shoving ads in the faces of brides" was a thing of the recent past, and both vendors and brides were craving more. Brides were seeking deeper connection with authentic local businesses.

When Forever Bride started, it quickly gained popularity online because of the philosophy of inspiration first. “We believe in empowering brides to find what they are looking for. And we are giving that to them” says Ashley Hawks, Co-Founder and partner of Forever Bride. "Our mission is to empower a meaningful relationship based on trust, starting with great ongoing education and community for vendors. This isn't just a website full of ads. Its a real experience with real people who care about the couple".

With all of this momentum, and the company moving into its 10th year of business, Forever Bride is in the middle of another massive change. Software that actually empowers the vendor-bride connection.

Coming late 2019 Forever Bride will be launching its 5th generation platform with some of the most powerful technology the industry has ever seen.

With Charles Eide, Inc. 5000 game changer at the helm, and his Chief Inspiration Officer, Ashley Hawks driving the daily operations, Forever Bride will be a company to watch in the next decade.

Ashley Hawks

Vice President

Ashley grew up on the floor of a bridal shop, so it’s no surprise that she loves everything weddings. She joined Forever Bride in 2012 after the brand filmed a segment at her mother’s shop, Mary Kay’s Bridal, where she worked for a decade as a bridal consultant.

Ashley’s drive, vision, creativity, and love for the wedding industry were instrumental in bringing Forever Bride to the next level. Married for 10 years with two children, the entrepreneur (and former International runway model) considers herself a “student of life,” loves to learn, and reads a book every week.

Quick Facts

Date Started



Business Highlights

Top wedding show in MN-The Forever Bride Market

Featured on:

  • WCCO
  • Kare11
  • The Perfect Palette
  • Wedding Chicks
  • Maplegrove Magazine
  • The CW
  • French Wedding Style
  • Twin Cities Live
  • Fashion Week MN


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