Become a vendor

Want the secret to growing your business?

New Gild Jewelers

5 (10)

About This Vendor

New Gild Jewelers co-owners Jen and Kelsey are anything but ordinary jewelers.  They met working at a jewelry store, and they knew deep down that they wanted something more for their clients and something more for their community.  Both artists, they came from very different paths.  Jen is an Army veteran and also a corporate veteran, having spent decades working away in white-collar land.  Kelsey learned his trade here in the Twin Cities right after high school, and has worked as a jeweler ever since.  Jen is GIA certified in diamonds, colored stones, and pearls--and Kelsey is a master jeweler.

Together and with their team, they work intuitively with clients to design and create incredible talismans of love, commitment, and empowerment that reflect their wearers' deepest values and personal aesthetics.

New Gild is strongly committed to diversity; Jen and Kelsey have made rings for same-sex couples long before their marriages were legal in Minnesota.  They welcome people and couples of all kinds, truly exemplifying the "all are welcome here" ideology announced on their sandwich board.

In a town filled with jewelers, Jen and Kelsey pride themselves on their unique business model.  While New Gild has a full gallery boasting the work of at least a dozen local artists, they have no salespeople on their team.  Instead, they educate visitors about metals, gemstones, and jewelry art--and sometimes, those folks buy something.  Jen and Kelsey design together, uniting technical and aesthetic elements on every piece.  Eschewing stuffy, suit-wearing salespeople hanging out by the doors to pounce on guests, their team is welcoming, friendly, and approachable.

They may be casual and comfortable, but they're mad professional.  You'll feel it as soon as you step through the door.

Not a valid YouTube or Vimeo URL

New Gild Jewelers Reviews

Join now or sign in to leave a review!
Megan Korchinski, said on Aug 8th, 2019
This whole sordid tale started with a request to resize a new bracelet from a New York designer. I took it to a jeweller store in St. Paul and they messed it up to the point that the bracelet was now unbalanced and really had lost much of it’s beauty. When asked what I would like to do I responded by saying how much does the materials cost because I don’t want them to be out materials (which I thought was very generous). They told me $80. I sort of had an idea of how much 1 inch of chain would cost and I was a bit taken aback; but because I am a bad bargainer I agreed. So I left $80 poorer and with the bracelet I had been saving up for a special occasion now totally unbearable. I spent two months unsure what to do and then stumbled into New Guild going to brunch over Christmas. They didn’t mind answering my questions about how I might be able to set this particular stone etc. so I decided to ask them about the bracelet. When I called them they were actually angry on my behalf as I told them the whole story, and I felt seen for the first time in this process. Then they moved heaven and earth to make the fixing of the bracelet inexpensive so I wouldn’t feel upset every time I looked down at it. I went back in there last weekend and it cost $75 to get the bracelet redone AND a necklace restrung. I’m talking like over an hour of work and many many solders. It looks nothing like it did before and I haven’t taken it off since. I cannot recommend them enough. I am going back.
Barb O'Toole, said on Aug 8th, 2019
I brought an onyx and diamond ring, with great sentimental value, in to New Gild for repairs. The onyx was badly cracked. I had taken my ring to several larger, "big box" jewelers, all of whom told me they could not be of any help. New Gild took me on, searched and found a replacement onyx, cut it to fit, and repaired and cleaned my ring. It looks better than it ever had and was completed at what seemed a terribly reasonable price. I'm a fan.
Monica Moses, said on Aug 8th, 2019
I asked New Gild Jewelers to refurbish my modest 36-year-old wedding ring, incorporating antique diamonds from my mom's and grandmother's rings. I'm thrilled with the result! They were thoughtful and imaginative in brainstorming the design with me. We came to a solution, and in two weeks at a very affordable price, I had this new, sweet, sparkly ring on my finger. Exceeded all my expectations. Highly recommended!
Steven McLoon, said on Aug 8th, 2019
I picked this jewelry store mostly at random. I previously had one of my wife’s necklaces repaired at a large jewelry store that advertises everywhere, and they did a terrible job. I took it into New Gild, and showed it to the guy behind the counter. He looked at it and immediately said, “Oh! We can fix that.” Their work was superb, fast and less expensive than the large store. I looked around when I went to pick up the repaired necklace. The jewelry in the store is made by over 30 local artists. None of it is mass-produced. They have a wonderful range of sizes, styles and prices. I did pick up a pair of earrings for my wife, which I have yet to give her. After I asked a question, one of the jewelers showed me the steps that they use to make custom rings. It is incredibly complicated and way cool. I have a whole new appreciation for jewelry making. I will definitely continue using this store. I look forward to picking out something for my wife’s next birthday. I am looking for an excuse to have them make something that I help design.
Larry Lavercombe, said on Aug 8th, 2019
Jen made our wedding rings last September. They are sapphire, the second hardest of stones. She listened to us, and then designed these beautiful rings. The blue stone matches Diane's eyes, and my smaller sapphire is set in brushed palladium. We love them. And we love that we bought them from Jen, because we have known her for two years as great neighbor and community member, someone who volunteers and helps out a lot. She's a good person, trustworthy, and you will not be disappointed if you stop in to talk jewelry with her. She sells beautiful work by local artist-jewelers, and if you are interested in designing something unique, she is wonderful to collaborate with. Plus, she is very clear, every step of the way, regarding the costs, and the pros and cons of each decision we made... size of stone, type of metal, etc. It was very comfortable in that respect. So we are thrilled with what we got. And you will be glad if you stop in.
A Rose, said on Aug 8th, 2019
I could not be happier with New Gild. Jen and the team worked hard to get me the perfect ring for my engagement and were so patient with the fact that I am impatient haha. Quality work and a warm atmosphere. Will definitely come here for all my custom jewelry needs. I promise you won’t be disappointed if you choose to come here. Hands down, the best ring I’ve ever owned.
Garrett Brooks, said on Aug 8th, 2019
Great customer service and wonderful work. I had a ring size changed and Jen was so helpful. I later found out that I needed the ring changed to another size and emailed New Gild Jewelers and they let me know that it was not an issue. The staff, every time that I entered their store were always so welcoming and helpful. My wife loves her new ring!!!
Eli Swaden, said on Aug 8th, 2019
The feeling when you walk into the store is warm and bright. Unlike other jewelry stores they really cater to you and what you as a customer want. They are honest and make amazing pieces. I am so happy to have worked with Jen and Kelsey! Highly recommended!
Kathy Ekberg, said on Aug 8th, 2019
I LOVE New Gild Jewelers! I took my wedding ring in to change the setting. I told Kelsey my idea, and he exceeded my expectations! It took less than 2 weeks, and my ring is stunning! I've also brought 2 pearl necklaces in to be re-strung. Jen said only one needed it, and gave me great advice on keeping my pearls beautiful! Another time I dropped in with a friend who needed an earring repaired. Jen fixed it in 5 minutes, and she wouldn't charge her! I won't go anywhere else. Fabulous owners! Best jewelry store!!!
Amy R., said on Aug 8th, 2019
My experience with New Gild was wonderful from my project's inception to its dazzling conclusion. Before my mother died she insisted that I take her big, bold over-the-top engagement ring / wedding band combo. I told her that I would never wear it as is, but if she would allow me to remove the gorgeous diamond and create a new pendant with it, then I would love to have it. Agreed! I brought the ring into the store and Jen assured me that she would take great care to work with me in designing a pendant that I not only would enjoy wearing, but would love (and remember my mom) every time I put it on. After we had drafed a preliminary design I returned to the store and suggested something a bit different. Jen was happy to oblige, and together we re-worked the design. When she contacted me in a few weeks she said, "you're going to love it!" And she was right. I now have a stunning one-of-a-kind diamond pendant. I highly recommend Jen and New Gild for top notch customer service, attention to detail and terrific follow through. I strongly suspect that Jen is the kind of business owner who is not happy unless you're happy.